Posts Tagged ‘Nike’

It’s got to be the shoes…

Well maybe not, since the Lakers took the chip. But remember those bright green kicks Rajon Rondo rocked in the finals – they’re the Nike Zoom Hyperfuse, and they come in a gang of other colors. In an ongoing effort to create a lighter shoe for better performance, Nike employed a super lightweight mesh material to be used on the majority of the outer shell of the Hyperfuse. The shoe is an obvious evolution of the Nike Hyperdunks, but the technology of the Hyperfuse is reminiscent of its running shoe cousin, the Nike Free.

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Popularity: 26% [?]

Nike’s use of puppets to propel Kobe and Lebron’s shoes are pure genius. The age of the target audience for these sneakers grew up on Jim Henson’s beloved Muppets with Kermit the Frog, Ms. Piggy, Gonzo, and more. Even before the Kobe and Lebron puppets, Sprite had Lil’ Penny. With all that said, I think it is arguable that our inner child may very well be the real target audience. You be the judge.

Popularity: 22% [?]

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