Well maybe not, since the Lakers took the chip. But remember those bright green kicks Rajon Rondo rocked in the finals – they’re the Nike Zoom Hyperfuse, and they come in a gang of other colors. In an ongoing effort to create a lighter shoe for better performance, Nike employed a super lightweight mesh material to be used on the majority of the outer shell of the Hyperfuse. The shoe is an obvious evolution of the Nike Hyperdunks, but the technology of the Hyperfuse is reminiscent of its running shoe cousin, the Nike Free.
Nike’s use of puppets to propel Kobe and Lebron’s shoes are pure genius. The age of the target audience for these sneakers grew up on Jim Henson’s beloved Muppets with Kermit the Frog, Ms. Piggy, Gonzo, and more. Even before the Kobe and Lebron puppets, Sprite had Lil’ Penny. With all that said, I think it is arguable that our inner child may very well be the real target audience. You be the judge.
Arguable the best new-comer in Hip-Hop music this year, Drake has put out a video for his Best I Ever Had single. I’ve heard mixed reviews, but personally, I think it had great photo direction and concept. It’s not the average video filled with cameos of well known vixens. Instead, he took the satirical route with a host of busty babes all competing for the franchise spot on Coach Drake’s “team”. I wouldn’t do the viewer justice by picking out all the undertones of the video. So watch it for yourself. And o yea, great job on Yeezy’s part on the overall video direction.
