Nike’s use of puppets to propel Kobe and Lebron’s shoes are pure genius. The age of the target audience for these sneakers grew up on Jim Henson’s beloved Muppets with Kermit the Frog, Ms. Piggy, Gonzo, and more. Even before the Kobe and Lebron puppets, Sprite had Lil’ Penny. With all that said, I think it is arguable that our inner child may very well be the real target audience. You be the judge.

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